Microsite Review Marathon :)

08Apr07

I’ve always been interested on how brands start using the internet in India; and most websites they come up with I like to term them as “download wallpaper” websites – cause they didn’t offer any thing beyond that.
Sometime back in the history of time; I’d written a small white paper on “internet branding” which offered [...]

Filed under: Digital Media, Interesting, Internet, Marketing, Web 2.0   |  Leave a Comment

Colgate MaxFresh – Does Internet Sampling

05Apr07

Sometime back when I went to a candy manufacturer and told them to do Internet Sampling for their product – they gave me that look “paagal ho gaya hai” (he’s gone mad).
Well, finally a good big brand has decided to take the big bold step and offer a website beyond “Wallpaper Download”.
Welcome Colgate MaxFresh – [...]

Filed under: Colgate, Digital Media, Internet, Marketing   |  2 Comments

Dot Come Bust Time – This Time Socially!

04Apr07

In the beginning, there was discussion boards & forums. Then came sites like Ryze.com, Hi5.com, Batchmates.com, and a whole bunch of websites to get people together.
Social Networking seems to be a new fad in the world of Internet in India. I just donno how many social networks I would want to be a part of. [...]

Filed under: Interesting, Internet, Marketing, Social   |  Leave a Comment