Well Krrish has been out for a while and I was lucky enough to catch the first-day-second -last show. Honestly, I am not a big fan of Bollywood Super-Heros; but this one caught my attention when it came to making the most of In-Film-Branding. One of the most talked about subjects in the domain entertainment marketing be it tradition or new-age-digital. The whole film has made so much hype, that it is now treated as a case study at IIM.

Coming to the point, here are the brands which are behind the making of this revolutionary step taken by the film maker:

Super Hero Stage (TG) Product Brand
Kid Pencil/Writing Instrument <don’t remember>
Kid Health Drink Bournvita
Teenage Health Drink Bournvita
Kid Jam Kissan
Side-Kick/Best-Friend Swear Word – “Just Imagin” Samsung
Metrosexual Digital Camera Samsung
Metrosexual Travel Destination Singapore
Metrosexual Clothing Provogue
Clean Clothes Washing Powder Tide
I don’t know Back of the Bus Siyaram

Now you know where the director got his money from…as a business model…I think it is the most effective and hope it has paid of the brands. However, the list is not the most comprehensive and I’ll have to watch the movie again to get a more detailed list of brands.

In my personal opinion, Krrish is a marketing success and for the generation of kiddies & teen super-hero fanatics, they now have a name to recon with and pester their parents to buy the dolls, toys, clothing, and whole bunch of goodies for them.

However, if Mr. India had used in-film-branding, guess which brand would have fit the bill…..Surf, daag bhi gayab aur Mr. India bhi 🙂

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